Our Services
WE BELIEVE IT’S ALL ABOUT THE WORDS
We're master wordsmiths that are committed to providing you with strong copy, on and off line, that will give your company tremendous credibility. Our copy will:- Drive customers to your website
- Increase sales to boost your bottom line
- Grow awareness
- Build a customer base
- Create positive consumer perception of your company
- Inspire and connect with your customer
Our professional copywriting services include:
Website Copywriting:
A well written website is an integral part of your company’s success, and will:- Provide an impressive Internet presence
- Function as a strong marketing tool
- Provide strong placement on search engines
- Provide new business leads
- Educate potential customers
- Help you sell your products/services
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SEO:
Search Engine Optimization involves weaving the right keywords throughout your website copy, and Foshee & Company will write copy filled with keywords and Meta tags to get you top placement on search engines. Once a potential customer visits your site, your landing page copy will help convert those visitors to customers.^ Back To Top
Landing Pages:
Landing Pages should be written to entice your prospective customers to purchase your product or service. The most successful landing pages include a specific offer for the visitor to purchase or sign up now. When written correctly, these landing pages will result in a new sale or sales lead. Landing Pages are the new "Direct Mail" vehicle and are imperative to your company’s success.^ Back To Top
PR/Marketing Communications:
Every piece of collateral material your company uses creates a perception of your organization. Great care and emphasis must be placed on ensuring the message is cohesive…consistently communicating your value through myriad venues. Marketing communications collateral pieces include:Brochures:
A well done brochure supports your website, and tells your company’s story through corporate history, product descriptions, and much more.^ Back To Top
Direct Mail:
A key component to an aggressive marketing outreach campaign that will make your phone ring!^ Back To Top
Brand Identity:
The face you present to the world. This includes your logo, corporate colors, type face, and graphic design.^ Back To Top
Press Kits:
Communicating with the press, whether online or offline, impacts your company’s image. It is imperative to support your company’s brand with comprehensive media kits that will give the press the information they need. Our press kit package includes:- Press Releases
- Corporate Bios
- Executive Bios
- Company Fact Sheets
- Product and Services Fact Sheets
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Newsletters and E-Zines:
Newsletters are a great marketing tool. Today, however, the e-zine, or electronic newsletter, is just as effective as the traditional newsletter without the expense. Newsletters or e-zines will:- Create a relationship with potential customers online by providing them with valuable information
- Maintain awareness of your company with current customers
- Enhance your relationship with current customers
- Promote special promotions
- Position your company and its executives as subject matter experts
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Advertorials:
Advertorials are a paid form of advertising that are written in a feature article format. They’re a great way to represent your company’s product and services from a 3rd party point of view.^ Back To Top
Ghost Writing:
If your company has brilliant subject matter experts that hate to write, Foshee & Company can write an article in their name that will educate your customers about the value of your product and/or service.^ Back To Top
Industry Analyst Materials:
Industry analysts are key to a large corporation’s marketing efforts, and the materials they review will create an initial impression of your company. Foshee & Company will help you create that all important first impression with this important audience.^ Back To Top
White Papers:
White papers are an excellent promotional tool. They help you explain how your organization identified a problem, devised a solution and successfully carried it out.^ Back To Top
Sales Letters:
The written word is powerful, and marketing/sales letters are still an effective way to generate leads, introduce a product or service and drive traffic to your website. Foshee & Company will write a compelling sales letter that will motivate your customers to action.^ Back To Top
Employee Communications:
Informing this key audience is critical to the smooth operations of your company. Whether you prefer utilizing your company’s Intranet or a printed venue, Foshee & Company will communicate your message in a timely manner.^ Back To Top